Lecture on Green Advertising and Discussion on Careers in Advertising
November 5, 2008
Date: Wednesday, November 5
Time: 11:30 am - 12:50 pm -Lecture
1:00 - 2:00 pm – Discussion
Location: Nugent 458, Marymount Manhattan College
Contact: Vladimir Pashkevich, VPashkevich@mmm.edu, (212)517-0639
Speaker: Freya Williams, Co-Founder Ogilvy's The Greenery, Senior Partner, Planning Director, Ogilvy, New York
Freya Williams has been a strategic planner in the advertising world for over 10 years. Two years ago she founded The Greenery, a sustainability practice within advertising agency Ogilvy, with partner Seth Farbman. Founded on a belief that the role the corporation must play in the 21st century is profoundly different from the 20th, their goal was to offer clients advice on how to uncover their role and the opportunity in sustainability, and to seamlessly incorporate sustainability into their brand, innovation and communication strategies. The Greenery has grown quickly and has differentiated its offering by connecting clients to the intellectual capital of The Greenery Lab, the panel of innovative, inspiring sustainability thinkers. The Greenery’s clients include Unilever, Kraft, Cisco, Motorola, DuPont and The Economist. Prior to founding The Greenery, Freya worked with Ogilvy clients including Dove, Kodak, American Express and Thomson Reuters.
Refreshments will be served.
Sponsored by the Division of Accounting and Business Management.